An Industry Study Of Customer Needs For The Natural Laxatives
Health Nutrition No Comments »The majority of the population understand natural laxatives either through having tried some themselves or knowing someone who has. Natural laxatives are defined as therapeutic agents derived from natural sources that fight constipation. The natural sources vary from herbal elements to grain husks. In general, they fit into either one of two groups: high fiber substances, and herbal laxatives. For entrepreneurs and consumers of laxatives, an understanding of the natural laxative market is helpful for business decisions as well as product purchasing.
For starters, statistics indicate that approximately 5-15% of all people suffer from constipation at one time or another. Given that the population fo the U.S. is around 300 million, that means anywhere from 15 million to 45 million people suffer from constipation. Most people don’t seek treatment, but a substantial number will spend close to $700 million on OTC laxatives. Therefore, one might estimate that the potential market is approximately half a billion dollars or more.